Skip to content
  • Get Involved
  • Pitch a Story
  • Newsletter
  • Contact
  • Advertising
The Sputnik

The Sputnik

We orbit around you, Laurier Brantford
  • News
  • Sports
  • Arts & Culture
  • Opinion
  • The InfinitumHere you’ll find bonus Sputnik content. Check back monthly for content updates!
  • Features
  • Photography
  • Full Issues
  • The Orbit Podcast
The Sputnik
  • Home
  • News
  • marketing

Tag: marketing

Using your online behaviour for customized marketing

  • November 19, 2014
Companies turn your online behaviour into data used to market their advertisements in a more effective manner. Photo by Christina Manocchio

In perhaps the most Big Brother-like marketing incident that has ever hit the media, a large department store determined a girl was pregnant before her father did. Data analysts working for Target discovered that women who later signed up for…

Categories: Features
The Sputnik is Wilfrid Laurier University Brantford campus official student newspaper. Part of WLU Student Publications. We challenge and engage the Laurier community through continuous innovation, producing high quality publications and providing meaningful student opportunities. 2025.
Powered by Magazine Elite
  • News
  • Sports
  • Arts & Culture
  • Opinion
  • The InfinitumHere you’ll find bonus Sputnik content. Check back monthly for content updates!
  • Features
  • Photography
  • Full Issues
  • The Orbit Podcast